Moving forward we must consider our campaign goals. While we have effectively set up our two social media platforms in addition to our web page, our ability to pull into potential consumers still lacks the strength we need. We have experienced a noticeable increase in the number of users interacting with our page through likes or follows but we are unsure if users are discovering all the information we have prepared for them. By creating a new and additional alluring feature to our website (completion sign ups, suggestion box, etc.) we may be able to increase the percentage of users who click through our various web pages. Additionally we want more direct communication with the Humane Society itself. By having them publicize the event, loyal supporters of the organization may become intrigued with what we have to offer.
